Category Archives: Visual Rewrite

Visual Rhetoric 0.00-0.01 We see a man putting on some type of work out glove.  He is wearing rubber bracelets on and a fitness watch of some sort which we can infer that he is active.  He is inside of … Continue reading →

Hoop | Child Car Safety | Ad Council 0:01 : The first frame of the advertisement depicts two young children of dark complexion. The camera is at the children’s eye level, a couple feet in front of them. In the … Continue reading →

Visual Rhetoric Argument—kingofcamp *Important Note* Describe what is happening in great detail AND THEN judge WHY the director chose to show these images using PATHOS, LOGOS, and ETHOS [0:01 Seconds]             In the first second of the ad, viewers are … Continue reading →

Within the first second we are shown milk and being poured into a glass bowl of cereal, it portrays an average morning that starts with breakfast. In the second second we see a man in a robe looking into the … Continue reading →

0:00-0:01 The ad starts off with the camera facing a female child’s back. Presumably about 6-10 years of age, two braided pig-tails, and dressed in a blue and white sweater. As the camera is facing her back she speed walks … Continue reading →

0:01 The scene opens with a close up of two flattened cigarette butts littered on a street. The background is out of focus, but it appears to be a city setting, as there are cars parallel parked along the road, … Continue reading →

0:01 The scene opens with a close up of two flattened cigarette butts littered on a street. The background is out of focus, but it appears to be a city setting, as there are cars parallel parked along the road, … Continue reading →

0:01-0:04: The ad starts off with 4 people walking out of a house. They are in a rush as everything is all over the place and nothing is organized. The father is carrying more three things. The mom is carrying … Continue reading →

0:01-0:04: The ad starts off with 4 people walking out of a house. The parents of the children look like they are in shock when first walking out of the door. However, there is nothing shocking the parents could be … Continue reading →

0:01-0:03 A pair of lungs is introduced. They seem to be pink and full, like healthy lungs. The lungs are in the darkness though.. possibly meaning something bad is happening/has happened to them. As they come closer in this frame, … Continue reading →