Using heroine has been heavily shamed in most societies, but what if the idea of drug addicts using heroine was supported instead of shamed? Vancouver seems to be one of the few cities in the world taking this initiative to change the rising death toll among drug addicts. As well as providing a highly controversial clean needle exchange program, Vancouver also discovered hope in a study known as the North American Opiate Medication Initiative (NAOMI). The clean needle exchange program provides users with clean needles to prevent the spread of disease. NAOMI prescribes heroine users with heroine at a clinic with medical staff present. Both of these programs were designed to support heroine addicts instead of shaming them. The programs are supposed to integrate drug users into society as people, instead of ‘junkies’, to keep the death toll decreasing amongst drug users, to prevent the spread of disease, and to keep the crime rate diminishing. Overall, the programs are taking a different and effective approach in fighting the War on Drugs.