Causal – SpookyGhost

In the summer training season of my senior year of high school, I wanted to do absolutely everything extra that I could to give myself an advantage over the competition in the upcoming track season. Among other things I would go for a second run that was slower and shorter than my first the shakeout my legs. I did this for approximately two months before official practices started, and when it did start, I told my coach about what I had been doing for training over the summer. To my surprise he told me that those extra 2 mile runs I did everyday most likely have little to no effect on my fitness. It turns out my body didn’t actual start to work it aerobic system until 4-5 miles into a run so anything short of that did nothing for me. To define practice, it is repeating something to result in some improvement or increase in efficiency. Since these runs made no difference in my fitness, they weren’t even considered practicing running by definition, it was just running. My coach then advised me to not do these extra runs unless my weekly mileage demanded more then I could handle in a single run. This was to avoid dips in my performance from overtraining.

In the bigger picture, middle distance athletes are supposed to train based off the kind of fibers are most present within their muscles. If an athlete finds themselves on the slower end when it comes to speed then they will train their slow twitch fibers into intermediate, likewise speed-based athletes train their fast twitch into intermediate. Under the previously assumed definition of practice, it is completely pointless for a slower athlete to train their max speed by doing a speed strengthening workout because it wouldn’t help strengthen their slow twitch fibers. So why do these athletes still do these workouts? Taking a deeper look into running, it is not all about staying at a certain speed for a certain time. Many factors such as form, mentality, coordination, and flexibility all contribute to the art of running. Distance strong athletes training at their top speed may not help their aerobic fitness at all, but their sprinting form and flexibility will improve. Similarly, when a sprinter engages in a longer distance run, they aren’t helping their speed whatsoever, but their aerobic system and mentality are improving. These are all considered practice by definition because what they are training is improving despite it not helping their priority event whether that be distance or sprints.

However, if a sprinter decides to run at a pace that’s fast but not quite fast enough to fully engage their fast twitch fibers it won’t have an effect on their anaerobic system. The same goes for the distance not being quite long enough to engage the aerobic system.  These shorter slower “sprints” will have no affect on their goal of getting faster, so at this point its just running; no practice involved. The same goes for a distance runner running half the distance at a slower pace then usual. This run will not engage the aerobic system at all therefore no improvement will result from doing the run. The only reason anybody would decide to do more running is if they are overworking or chasing pain in the hopes to get better. These actions are where it stops fitting the definition of practice and fits more towards the definition of Overtraining Syndrome. Overtraining Syndrome, as stated by Alice Palmer in “Overtraining: Spot the Signs” is a persistent, unexplained dip in performance that continues even after sufficient rest. These extra activities that athletes think will push them ahead of their competition is closer to discontinuance than it is to practicing. It’s more beneficial for athletes to not practice at all then it is to engage in extra running related activity. In fact, the best treatment for overtraining is to take a step back in your original training plan and put more focus on recovering the overworked muscles.

Overtraining usual occurs when an athlete feels so dedicated to their goal or cause that they want to do more than what is assigned to them. They often take things into their own hands and do dangerous amounts of extra training. According to Marci Goolsby in her article “What is overtraining,” chasing pain or overreaching is when the muscle soreness goes above and beyond what you typically endure as result of when you don’t take enough rest between training sessions. When you ignore the signs of overreaching and begin chasing more pain because you believe it will make you a better athlete it becomes a case of overtraining. Then the resulting weakness and dip in performance makes the athlete work want to even harder through the pain in an attempt to get better. This results in serious injury and can take anywhere from weeks to months of time to recover, which given the athlete in this situation wants to work harder, can be very mentally challenging. A complete halt of practice can throw a dedicated athlete down a rabbit hole of mental distress which is why overtraining is just as mentally dangerous as it is physically dangerous.

After being told the extra runs I was doing weren’t benefiting me at all I looked at my training plan with an entirely new perspective, as it had already been made to work me to my fullest despite my brain telling me to do more. I should have been doing more recovery instead of more miles.  Part of practicing anything is taking a break and letting yourself recovery from what it is that you are practicing. For middle distance athletes, since they are by far the most worked and diverse athletes when it comes to training plans, they have to immediately let their coach know if they feel overworked or are having any sort of unnatural pain. Failure to do so can result in months lost of training and competition. Furthermore, if you feel like you can or should be doing more let your coach know and they’ll give you safe options on what else you can be doing.

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Causal- Frogs02

Obesity Rises Cancer Rates

Humans that are obese are prone to have negative health effects for most of their life. Those health effects can be cardiovascular issues, cancer, bone issues, etc. There is no limit to the amount of sickness and issues being obese can give you. Not being able to stay active and being under the body mass index can cause cancer. The differences between the sexes may in part be due to carcinogenic exposures and lifestyle factors like cigarette smoking, drinking alcohol and eating fattier foods — all of which are more prevalent among men. Heart disease and weight loss are closely linked because your risk for heart disease is associated with your weight. If you are overweight or obese, you may be at higher risk for the condition. 

After researching obesity, the hypothesis that obesity and negative health effects have been one of the top three reasons for humans getting cancer was the top study I found. This study covers that weight, weight gain, and obesity account for approximately 20% of all cancer cases. Data from the past 25 years point to obesity as a cause of approximately 14% of cancer deaths in men and up to 20% of cancer deaths in women. Overweight and obesity have increased from 15% in 1980 to 35% in 2005. The researchers of, International Agency for Research on Cancer, studied and tested the rates of obesity in the majority of the common cancers. Researchers concluded that that obesity was a cause of 11% of colon cancer cases, 9% of postmenopausal breast cancer cases, 39% of endometrial cancer cases, 25% of kidney cancer cases, and 37% of esophageal cancer cases. 

Obesity in children and adults has different effects on the body. Children’s cases of obesity have more than 200,000 cases per year in the United States. Usually, there are no lab tests or imaging studies. Obesity is common from ages 8-16. Obesity in children can last from months to years and genetics can increase the likelihood of being obese your whole life. Obesity in adults is more severe and there usually isn’t a way to go back. It is easier to catch obesity at a young age and change habits sooner than later. Obesity in adults is very common. There are more than 3 million cases per year in the United States. It can sometimes be treated by a medical professional. It also does not require lab tests or imaging. It can last several years if habits are caught soon enough or it can be lifelong. “Healthy behaviors include regular physical activity and healthy eating. Balancing the number of calories consumed from foods and beverages with the number of calories the body uses for activity plays a role in preventing excess weight gain(CDC).” 

Obesity in women and men has different effects on the body. Men are more likely to be more active than women. Heart disease and weight loss are closely linked because your risk for heart disease is associated with your weight. Men are more likely to recognize that being overweight causes health problems and are not distracted by the way they look. Men have roughly twice the percentage of muscle mass as women. This makes them heavier. “The nutrition transition taking place in many developing countries has also affected excess weight gain among both genders, but has had an even greater impact on the physical activity levels of women(Kanter).” Men have a higher chance of getting cancer while women are more likely to survive it. Men are 6% more likely to die from any type of cancer than women. Men are 12% more likely to die from a certain type of cancer than a woman with the same type of cancer. “A recent study suggests that the differences between the sexes may in part be due to carcinogenic exposures and lifestyle factors like cigarette smoking, drinking alcohol, and eating fattier foods — all of which are more prevalent among men(E-health).”

 Since the 2002 IARC report, new evidence has supported a cause-and-effect relation between overweight and obesity and the start of these cancers, increasing the responsibility of cancer resulting from obesity. Physical activity, body size, and metabolic efficiency are related to total energy intake. It is difficult to assess the independent effect of energy intake on cancer risk. There are sufficient pieces of evidence to support the role of physical activity in preventing cancers of the colon and breast. Epidemiology is the study and analysis of the distribution, patterns, and determinants of health and disease conditions in defined populations. Epidemiologic evidence indicates that obesity is probably related to cancers of the pancreas, liver, and gallbladder, and aggressive prostate cancer. The body mass index can determine whether you are obese or not. Body mass index is a value derived from the mass and height of a person. The body mass index is used as a screening tool for overweight and obesity. Being overweight and obese can cause changes in the body that help lead to cancer. Some of these changes are long-lasting inflammation and higher than normal levels of insulin, insulin-like growth factor, and sex hormones. The risk of cancer increases with the more excess weight a person gains and the longer a person is overweight. 

Studies have shown that with improved cancer survivorship, cardiovascular disease (CVD) and other noncancer events compete with cancer as the underlying cause of death, but the risks of mortality in competing-risk settings have not been well characterized. Cardiovascular disease (CVD) is a group of conditions that involve the heart and blood vessels. CVD deaths are varied by first cancer site, indicating increased risks after the first diagnosis of lung cancer, hematologic malignancy, and urinary tract cancer. For individuals with all cancers combined, CVD was the leading cause of competing mortality in both male and female patients with cancer. CVD can be caused by obesity. Men are more likely to be more active than women. Heart disease and weight loss are closely linked because your risk for heart disease is associated with your weight. If you are overweight or obese, you may be at higher risk for the condition. Medical experts consider obesity and being overweight to be major risk factors for both coronary heart disease and heart attack.

Obesity is one of the leading factors in cancer. What we do with our body, what we put in our body, what we do in a day all are leading causes that get to cancer. Obesity has different effects in men and women, children and adults, and healthy and unhealthy people. The different causes of each person have a different effect on how long and how healthy a person can live. Obesity is dangerous. Bad habits need to be stopped. 

References

How cancer affects men and women differently. (n.d.). http://Www.eehealth.org. https://www.eehealth.org/blog/2017/11/how-cancer-affects-men-and-women-differently/

https://www.cdc.gov/cancer/obesity/index.htm

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Causal-lokiofasgard

Proper immune system health can give you a much stronger chance to battle any type of disease or unhealthy attack. This premise can be applied to your skin vs. sun. Sunscreen is thought to be the best protection for some of the sun’s harmful UV rays. However, it does not allow your skin to fight its own battles and gain the healthy rays from the sun. Therefore, it leaves your skin weaker when in the sun without sunscreen, becoming very dependent on it. Since your skin becomes “out of practice”, it adapts to wearing sunscreen in the sun, and will be devastatingly vulnerable when there is a lapse in routine. 

Building a strong immune system is beneficial to maintaining your overall health for the long term. The University of Maryland Health Systems made a post on how you can boost your immune system. The article recommends healthy living habits like regular exercise and a healthy diet. In addition, to a strong living strategy, supplements like vitamins and probiotics, all listed in UMD’s article, will boost your immune system making it stronger. This is the best way to prepare your body for any type of personal health crisis. 

Another way your immune system can become strong is through experience. Just like any physical sport, you will improve as a player the more you practice and train your body. This creates a muscle memory that will be ready to perform when the opportunity arises. Of course through practice and training, in the beginning your body will be sore and achy, but as you continue to train your body will adapt and strengthen, ridding your body of the soreness. This sports example directly relates to the way your immune system works. When you become sick via a virus, your immune system will learn about that virus and practice different methods of fighting it. Once you feel better, the immune system has found an effective battle technique and will keep that training experience in mind for whenever the virus may try to reappear. Sharon Reynolds, writer of Lasting Immunity found after recovery from Covid-19, has proven this theory in her study of covid-19 immunity. In the article, she explains that people who have been infected and recovered from covid-19 show high levels of immunity through antibodies from the virus in the following months. Reynolds says, “After people recover from infection with a virus, the immune system retains a memory of it. Immune cells and proteins that circulate in the body can recognize and kill the pathogen if it’s encountered again, protecting against disease and reducing illness severity.” 

When your skin experiences the sun’s rays, Melanin is produced. Melanin, which pigments the skin, is the skin’s natural protection against the sun’s harmful rays. In an article by Heather L. Brannon called How Melanocytes Defend Your Skin Against UV Rays, she says, “Melanin protects the skin by shielding it from the sun. When the skin is exposed to the sun, melanin production increases, which is what produces a tan. It’s the body’s natural defense mechanism against sunburn.” Through the skin’s first couple experiences of this, you may experience some sunburn. However, if you continue to allow your skin to practice and train against the sun’s rays you will grow tanner and build an immunity against it, creating strong and healthy skin. 

Sunscreen does not allow the skin to absorb the benefits of the sun. Kellie Brambet, writer of How does sunscreen work, explains the types of sunscreens. Physical Blockers are ground particles that lay on your skin and reflect the UV rays from the sun away from you. Chemical Absorbers are thin layers on the skin that will absorb the UV rays before reaching your skin. These are most often used together, therefore it is hard to individually argue each one. Both of these types of sunscreen create an artificial shield over your skin blocking the contact between your skin and the sun. This leads to the lack of Melanin produced from your skin. Basically, in sports terms, you are sending someone out to practice and train for you while you sit at home doing nothing. When it comes to playing the game you have zero exposure to what you are supposed to be doing which will obviously result in a negative experience. So while the sunscreen you’ve applied blocking your skin from the experience and practice your skin is growing weak and unhealthy. 

A strong immune system will protect you from many things including the sun. This idea not only redurs sunscreen useless and also makes it an opponent to the healthiness of your skin. Your skin should fight the battles it will have against the sun’s harmful rays. Through this fight, your skin will adapt to react in different ways to win the battle, creating strong, healthy skin. 

References

MD Anderson Cancer Center, & Bramlet, K. (2020, February 4). How does sunscreen work? MD Anderson Cancer Center. Retrieved October 25, 2021, from https://www.mdanderson.org/publications/focused-on-health/how-sunscreen-works.h27Z1590624.html.

Boost the immune system. University of Maryland Medical System. (n.d.). Retrieved October 25, 2021, from https://www.umms.org/coronavirus/what-to-know/managing-medical-conditions/healthy-habits/boost-immune-system.

U.S. Department of Health and Human Services. (2021, February 11). Lasting immunity found after recovery from covid-19. National Institutes of Health. Retrieved October 25, 2021, from https://www.nih.gov/news-events/nih-research-matters/lasting-immunity-found-after-recovery-covid-19. Heather L. Brannon, M. D. (2019, June 19). How melanocytes defend your skin against UV rays. Verywell Health. Retrieved October 26, 2021, from https://www.verywellhealth.com/what-is-melanocyte-1069513.

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Draft Causal with Feedback

9/11 Made America More Racist

It seems that racism has been around since before the dawn of time itself. It has thrived in the best and worst of times and in every corner of the earth, doing particularly well in the United States of America. America’s relationship with racism has been a very long one and it’s still going strong. As if the situation hadn’t been dire enough, then the twin towers in New York City were attacked in an act of terrorism more horrific and devastating than the world had ever known. Whether or not the 9/11 hijackers understood the consequences of their actions is irrelevant. The after-effects rippled outwards and caused further damage more than what anyone could have expected. Fifteen years later, Americans are still dealing with the repercussions of one man’s decision to attack the United States. 9/11 shocked and terrified the world. That day set a new precedent for the future of public safety all over the globe. The TSA was exploding with new rules and restrictions on who and what can be on a plane. Americans become even more wary of anyone who didn’t look like them. The media turned the situation into a joke. Tabloids were printing new conspiracy theories everyday while shows like “South Park” and “Family Guy” turned the whole ordeal and those behind the attacks into a punchline. The saddest part is that we had an opportunity to make a comeback. It would have been one of the most difficult things our country had ever done and would have further changed the world forever but we failed to take advantage of our opportunity to find good in the situation. We’ve let the 9/11 attacks define our foreign policies, world relations and even how America functions domestically. Furthermore it’s changed how we relate to others. Our culture had never been particularly welcoming to new elements but more now than ever, we bristle at the idea of welcoming anyone or anything we’re not immediately familiar with. In recent years this reaction has softened, especially with younger generations rising up and becoming more politically aware but the majority of America still holds deeply rooted emotions against anything related to the 9/11 hijackings. The ripple effects of the attacks still continue outward even today. Presidential nominee Donald J. Trump made it a main point in his campaign to assure Americans that he’d place restrictions on allowing muslims to enter our country. Regardless of whether or not his prejudice stems from the attacks, many his voters share this sentiment because of the events of 9/11.

References


Rose, S. (2013, September 12). Since 9/11, Racism and Islamophobia Remain Intertwined. Retrieved November 04, 2016, from http://www.huffingtonpost.co.uk/steve-rose/911-racism-islamophobia_b_3908411.html

Poladian, C. (2015, September 11). The United States After 9/11: 6 Things That Have Changed Since 2001. Retrieved November 09, 2016, from http://www.ibtimes.com/pulse/united-states-after-911-6-things-have-changed-2001-2093156

In-Class Task

In a few sentences, use the Reply field below to critique this Causal Argument draft.

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Open Strong – chickendinner

Much like food, water, or shelter, social interaction is a vital aspect of healthy human development, one which can not be neglected without inviting severe harm to the individual. With technology enabling people to communicate almost instaneously with peers across the globe, one would hope the risks of social isolation would be cracked down upon. And yet, the very means which have widened our capability to communicate have devastatingly shallowed our social interactions at the same time. As the expedience of social media allows it to override in person interaction as the preferred means of talking to others, we lose the nuances of person to person interaction which makes true socia fulfillment possible.

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Open Strong-zzbrd2822

As everyone is single-mindedly searching for happiness in their life, they are oblivious to the downsides of their actions. The value of happiness is deemed very high in today’s society, which is evident by the increasing search for guidance through motivational speakers, life coaches, and self-help books. Everyone has a different interpretation of happiness and what can bring them this positive feeling. Unfortunately, people have a tendency to chase or long for a false sense of happiness, that is influenced by what others deem as proper success, such as materialism or greed. Happiness is important, but not at the expense of what truly matters.

By creating a focus around identifying the fulfilling purpose in life, people would be increasing their overall well-being. Purpose is crucial as it is a prevalent theme of a person’s identity, and it provides a basis for behavior patterns in everyday life. A purpose motivates a person to dedicate their resources in certain directions and toward specific goals, which creates a sense of determination that fuels a person to continue forward. A purpose also creates a foundation that allows a person to be more resilient to obstacles, stress, and strain. Following the path and direction of a purpose can lead to life satisfaction.

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Visual Rewrite – Kilotoon

0:00 – 0:03

The first shot of the video displays two warriors riding horseback. The scenery seems as if it were taken right in the wild west. In the back there are trees, both dead and alive, along with a large mountain and hills of orange-brownish dirt. The warriors look as if they are in a combat zone due to the scene making it look as if they are in an arena surrounded by metal poles, similar to what cattle are held in. The warriors are wearing shiny silver armour, and are both armed with sharp sword-like blades. They are both wearing shiny silver helmets to match the armour, while the horses are wearing gold and brown warrior helmets. All of these details are definitely to set the mood of the audience to expect a brawl, as it is clear they are in the environment and equipment to do so.

0:03 – 0:06

This time stamp begins with one of the warriors taking his long silver sword-like weapon and crossing it across his chest, which seems as if he is preparing for an engagement to battle. Upon doing that, the warrior seems calm and collected, almost as if he or she is ready and prepared to engage in the fight. Up to the 6th second, the producer is definitely placing the warriors and the scenery in a sequence where it is clear to the audience that these two warriors and going to fight to the death, given the weapon of choice. The warrior is seeming all calm and collected, sitting horseback almost as if he was sitting on his couch at home watching television. It is almost clear that these warriors have trained for this moment, as anybody else would be petrified to go to battle on horseback with swords and nobody around them incase something happens. The scene is calm, almost as if it is preparing the audience to witness the fight happen at any moment.

0:06 – 0:08

In this scene, the horses are revving their dark brown hooves in the brown, yet orange-ish dirt. They are revving their hooves as if they are about to charge at each other, as the dust is flying back after every movement of the hoof. The producer definitely created this time stamp to demonstrate the build-up of tension in the scene, keeping the audience on their toes, ready to see the horses and warriors charge at each other. It is definitely an expectation set by the time stamps thus far that the warriors are ready and focused on what outcome will soon be bestowed upon them.

0:08 – 0:011

This time stamp displays the camera initiating a close up view on the warrior’s helmet. This, again, was to definitely demonstrate the immense focus from the warriors, who are obviously prepared and ready to risk their lives and fight to the death in the upcoming battle. As stated previously, the producer is creating a lot of tension by continually showing the focus of the warriors, keeping us on edge as we know the brawl is about to commence.

0:12 – 0:15

This time stamp explains the producer’s choice to build up tension throughout the beginning, as it starts out with one of the warriors on his iphone, in an texting conversation with somebody. Back and forth you see the green and grey boxed messages, displaying the distraction of the warrior. While heavily distracted by the little phone, the horse with the gold and brown cape is seen to stop the revving of its hoof, and begin charging. It takes off towards the other horse who is wearing a blue and white cape, holding the other warrior. I believe this tamp stamp was produced to create worry amongst the audience, as it is clear the warrior with the phone was more than distracted by texting, and is not prepared for what is inevitably about to occur.

0:16 – 0:18

This time stamp begins with the warrior in blue and white charging in the other warrior’s general direction. Instead of a visible sword, all that the warrior seems to be wielding is his or her’s tiny black iphone. On the other side, the other warrior and his or her horse in a gold and brown cape are charging at the one in the blue and white cape. The difference is that the warrior in gold and brown is wielding his sharp sword-like weapon. The scene cuts out into a black screen right before the two warriors make contact. Due to the first warrior being distracted, it is clear that he or she has now engaged in a life-threatening scenario and lost their ability to come out on top due to the distraction of them texting. It is clear that the producer has shown that whatever the texting conversation was about on the phone, it was not nearly as important as being aware and ready for what was about to happen. Because of texting, the warrior has definitely been killed in the fight by the warrior with the sword, as it is not reasonable to assume a warrior wielding a phone came out on top over one with a sword.

0:19 – 0:23

Immediately following the tense switch-up of the camera from a tension-filled scene to a blank black screen, the anticipated message of the advertisement became visible to the audience in white text and an old-school font. It read “Don’t text and ride”, which instantly makes me realize the producer was tying the meaning of the commercial to a real life situation that is common among thousands every day: texting and driving. Then, as expected, the word “Ride” dropped downward out of the frame and was replaced by a falling white word in the same font that read “Drive”.

0:24 – 0:27

The entire statement in the previous time stamp was completely gone, and, almost instantaneously, was replaced by another statement in the same font and color. It read “It’s Joust Not Worth It”. This was a clever pun by the producer, as the word ‘joust’ means for two medieval warriors to fight horseback with weapons. The clever pun was the word ‘joust’ being used instead of just, ultimately showing the audience that it’s never worth it to text while driving, as driving can turn into a life-threatening situation ,much like a joust, in an instant.

0:27 – 0:31

The entire scene changes into one that hasn’t been shown previously. On the black screen, there is a moving jagged line that most definitely represents a moving road. Above that, there is an advertisement to visit the website of the organization that created the ad in yellow and white text to match the road. The website read StopTextsStopWrecks.Org, with both of the words that read Stop are yellow to draw attention to it. Lastly, there are 3 symbols on the bottom that advertise 3 different organizations. All three are centered in the middle, and are right next to each other. On the bottom left, it reads “ad council” in a small white box and black lettering. In yellow, to the right of that, it reads project yellow light, which is definitely an organization that glorifies not driving at fast speeds. On the right, in blue lettering, is an organization that reads NHTSA.

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Visual Rewrite-zzbrd2822

0:01

The viewers are shown what appears to be an African American family who is presumably leaving from the front door of their house. They are stepping away from their front door, however, we do not see it close. It makes it unclear whether it is their house, but it seems to be in a regular suburban neighborhood. The door is white with patterned windows and a brick wall surrounding the exterior of the house. The family seems to be a middle-class family, based on their house and casual clothing consisting of t-shirts, jeans, and standard work attire for the parents. They are dressed for moderate to warm weather. There are four people present, a mother, a father, and two children. The parents appear to be middle-aged. The mother of the family is carrying a toddler in one hand and with an orange cup in the other hand.  The father is carrying a variety of children’s toys, a stroller, a presumed diaper bag, and a cup. Behind the father and hiding in between the two parents, is another child who is looking down and is out of the focal view. The mother is carrying her son, while the daughter is standing behind the father. The mother is turning towards the viewer as the camera lens is slowly zooming out. The video quality is professional and clear and is filmed at a slightly lower angle. The mother has a frantic expression with her mouth open, while the father has a calmer expression. Both parents are looking past the camera into the distance. We do not know what they are looking at, however, we can assume it can be something in front of their house or in the sky. The overabundance of materials gives the scene a sense of the chaos in the family. It appears this family is rushing out of the house to go somewhere. The parents are completely preoccupied with the stuff they’re carrying that they don’t make eye contact with each other.

0:02

The lens angle continues to slowly zoom out showing more of a larger perspective into this scene. They are continuing to walk away from their house. The father looks down at the little girl in a white and blue dress and speaks to her in a fond manner as the little girl is smiling with excitement. The mother flips her hair out of her face. We know they are going somewhere, but “somewhere” is not yet specified.

0:03-0:04

The camera quickly cuts to a close-up of the mother’s face showing a faint smile and her looking past the camera. This quick close-up of the mother puts emphasis and paints importance on her facial expression.  After, the lens is zoomed back out abruptly to the entire family. The family of four continues walking towards the camera and away from their house. The father’s face turns serious as he looks to be scolding the little girl.

0:05-0:07

The camera cuts to focus on the little girl walking next to her father. She begins tugging on a blue and green toy that is attached to the diaper bag the father is carrying. As the little girl continues pulling the toy, this leads to the father losing his balance and grip on the other items he is holding. He begins to drop the stroller that is tucked underneath his arm. The camera cuts to the mother looking distressed and yelling something to the father. This shows a sense of intense emotion.

0:08-0:10

The lens zooms out to show the entire family struggling to hold everything and deal with the children. The little girl is looking at the father, while he continues to struggle with everything in his hands. The mother shows a bent posture telling the viewers she is strained. The camera cuts back to showing her panicked face with her eyes and mouth wide open. The fast camera cuts in these scenes give a sense of motion and hurriedness.

0:11-0:13

The camera shows the whole family from their left side where the mother is bent over, holding her child and struggling to walk properly. Next to her, the father is looking directly at his daughter who is still holding the toy. The camera focuses on the father trying to take a bite of some food, which looks to be a soft pretzel or some bread. The camera zooms out to again show the whole family. The father continues to struggle with the stroller. The little girl is now walking in front of her mother. The camera then shifts its position as it is now on the ground, focusing on the father’s shoes and legs struggling to walk with the stroller. A blurry car is visible in the background. The fast camera cuts in these scenes give a sense of motion and hurriedness.

0:14-0:16

The little girl shows an expressive and happy face with a smile. The girl drops her toy as the camera zooms back out to the entire family. The fast camera cuts in these scenes give a sense of motion and hurriedness.

0:17-0:20

The mother is holding her baby and places her cup on top of the car. The father and daughter wait for the car door to slide open. The camera focuses on the mother holding her baby and then changes to show the father buckling the girl into her car seat. This implies it can be a car safety advertisement for busy families.

0:21-0:24

The lens focuses on the father buckling his child into the car seat. This provides emphasis on car safety and the importance of wearing seatbelts. The little girl then spills popcorn everywhere. The camera then focuses on the mother buckling the baby into the car seat. This again further emphasizes the seatbelts and how they can protect children from accidents. The ad logo then appears as the commercial ends.

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Visual – Kilotoon

0:00 – 0:03

The first shot of the video displays two warriors riding horseback. The scenery seems as if it were taken right in the wild west. In the back there are trees, both dead and alive, along with a large mountain and hills of orange-brownish dirt. The warriors look as if they are in a combat zone due to the scene making it look as if they are in an arena surrounded by metal poles, similar to what cattle are held in. The warriors are wearing shiny silver armour, and are both armed with sharp sword-like blades. They are both wearing shiny silver helmets to match the armour, while the horses are wearing gold and brown warrior helmets. All of these details are definitely to set the mood of the audience to expect a brawl, as it is clear they are in the environment and equipment to do so.

0:03 – 0:06

This time stamp begins with one of the warriors taking his long silver sword-like weapon and crossing it across his chest, which seems as if he is preparing for an engagement to battle. Upon doing that, the warrior seems calm and collected, almost as if he or she is ready and prepared to engage in the fight. Up to the 6th second, the producer is definitely placing the warriors and the scenery in a sequence where it is clear to the audience that these two warriors and going to fight to the death, given the weapon of choice. The warrior is seeming all calm and collected, sitting horseback almost as if he was sitting on his couch at home watching television. It is almost clear that these warriors have trained for this moment, as anybody else would be petrified to go to battle on horseback with swords and nobody around them incase something happens. The scene is calm, almost as if it is preparing the audience to witness the fight happen at any moment.

0:06 – 0:08

In this scene, the horses are revving their dark brown hooves in the brown, yet orange-ish dirt. They are revving their hooves as if they are about to charge at each other, as the dust is flying back after every movement of the hoof. The producer definitely created this time stamp to demonstrate the build-up of tension in the scene, keeping the audience on their toes, ready to see the horses and warriors charge at each other. It is definitely an expectation set by the time stamps thus far that the warriors are ready and focused on what outcome will soon be bestowed upon them.

0:08 – 0:011

This time stamp displays the camera initiating a close up view on the warrior’s helmet. This, again, was to definitely demonstrate the immense focus from the warriors, who are obviously prepared and ready to risk their lives and fight to the death in the upcoming battle. As stated previously, the producer is creating a lot of tension by continually showing the focus of the warriors, keeping us on edge as we know the brawl is about to commence.

0:12 – 0:15

This time stamp explains the producer’s choice to build up tension throughout the beginning, as it starts out with one of the warriors on his iphone, in an texting conversation with somebody. Back and forth you see the green and grey boxed messages, displaying the distraction of the warrior. While heavily distracted by the little phone, the horse with the gold and brown cape is seen to stop the revving of its hoof, and begin charging. It takes off towards the other horse who is wearing a blue and white cape, holding the other warrior. I believe this tamp stamp was produced to create worry amongst the audience, as it is clear the warrior with the phone was more than distracted by texting, and is not prepared for what is inevitably about to occur.

0:16 – 0:18

This time stamp begins with the warrior in blue and white charging in the other warrior’s general direction. Instead of a visible sword, all that the warrior seems to be wielding is his or her’s tiny black iphone. On the other side, the other warrior and his or her horse in a gold and brown cape are charging at the one in the blue and white cape. The difference is that the warrior in gold and brown is wielding his sharp sword-like weapon. The scene cuts out into a black screen right before the two warriors make contact. Due to the first warrior being distracted, it is clear that he or she has now engaged in a life-threatening scenario and lost their ability to come out on top due to the distraction of them texting. It is clear that the producer has shown that whatever the texting conversation was about on the phone, it was not nearly as important as being aware and ready for what was about to happen. Because of texting, the warrior has definitely been killed in the fight by the warrior with the sword, as it is not reasonable to assume a warrior wielding a phone came out on top over one with a sword.

0:19 – 0:23

Immediately following the tense switch-up of the camera from a tension-filled scene to a blank black screen, the anticipated message of the advertisement became visible to the audience in white text and an old-school font. It read “Don’t text and ride”, which instantly makes me realize the producer was tying the meaning of the commercial to a real life situation that is common among thousands every day: texting and driving. Then, as expected, the word “Ride” dropped downward out of the frame and was replaced by a falling white word in the same font that read “Drive”.

0:24 – 0:27

The entire statement in the previous time stamp was completely gone, and, almost instantaneously, was replaced by another statement in the same font and color. It read “It’s Joust Not Worth It”. This was a clever pun by the producer, as the word ‘joust’ means for two medieval warriors to fight horseback with weapons. The clever pun was the word ‘joust’ being used instead of just, ultimately showing the audience that it’s never worth it to text while driving, as driving can turn into a life-threatening situation ,much like a joust, in an instant.

0:27 – 0:31

The entire scene changes into one that hasn’t been shown previously. On the black screen, there is a moving jagged line that most definitely represents a moving road. Above that, there is an advertisement to visit the website of the organization that created the ad in yellow and white text to match the road. The website read StopTextsStopWrecks.Org, with both of the words that read Stop are yellow to draw attention to it. Lastly, there are 3 symbols on the bottom that advertise 3 different organizations. All three are centered in the middle, and are right next to each other. On the bottom left, it reads “ad council” in a small white box and black lettering. In yellow, to the right of that, it reads project yellow light, which is definitely an organization that glorifies not driving at fast speeds. On the right, in blue lettering, is an organization that reads NHTSA.

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Visual Rhetoric-zzbrd2822

0:01

The viewers are shown a family who is presumably leaving from the front door of their house. The mother of the family is carrying a toddler in one hand and with an orange cup in the other hand.  The father is carrying a variety of children’s toys, a stroller, a presumed diaper bag, and a cup. Behind the father and hiding in between the two parents, is another child who is looking down and is out of the focal view. The mother is turning towards the viewer as the camera lens is slowly zooming out. The video quality is professional and clear and is filmed at a slightly lower angle. The mother has a frantic expression with her mouth open, while the father has a calmer expression. The overabundance of materials gives the scene a sense of the chaos in the family. It appears this family is rushing out of the house to go somewhere.

0:02

The lens angle continues to slowly zoom out showing more of a larger perspective into this scene. They are continuing to walk away from their house. The father looks down at the little girl in a white and blue dress and speaks to her in a fond manner as the little girl is smiling with excitement. The mother flips her hair out of her face. We know they are going somewhere, but “somewhere” is not yet specified.

0:03-0:04

The camera quickly cuts to a close-up of the mother’s face showing a faint smile and her looking past the camera. This quick close-up of the mother puts emphasis and paints importance on her facial expression.  After, the lens is zoomed back out abruptly to the entire family. The family of four continues walking towards the camera and away from their house. The father’s face turns serious as he looks to be scolding the little girl.

0:05-0:07

The camera cuts to focus on the little girl walking next to her father. She begins tugging on a blue and green toy that is attached to the diaper bag the father is carrying. As the little girl continues pulling the toy, this leads to the father losing his balance and grip on the other items he is holding. He begins to drop the stroller that is tucked underneath his arm. The camera cuts to the mother looking distressed and yelling something to the father. This shows a sense of intense emotion.

0:08-0:10

The lens zooms out to show the entire family struggling to hold everything and deal with the children. The little girl is looking at the father, while he continues to struggle with everything in his hands. The mother shows a bent posture telling the viewers she is strained. The camera cuts back to showing her panicked face with her eyes and mouth wide open. The fast camera cuts in these scenes give a sense of motion and hurriedness.

0:11-0:13

The camera shows the whole family from their left side where the mother is bent over, holding her child and struggling to walk properly. Next to her, the father is looking directly at his daughter who is still holding the toy. The camera focuses on the father trying to take a bite of some food, which looks to be a soft pretzel or some bread. The camera zooms out to again show the whole family. The father continues to struggle with the stroller. The little girl is now walking in front of her mother. The camera then shifts its position as it is now on the ground, focusing on the father’s shoes and legs struggling to walk with the stroller. A blurry car is visible in the background. The fast camera cuts in these scenes give a sense of motion and hurriedness.

0:14-0:16

The little girl shows an expressive and happy face with a smile. The girl drops her toy as the camera zooms back out to the entire family. The fast camera cuts in these scenes give a sense of motion and hurriedness.

0:17-0:20

The mother is holding her baby and places her cup on top of the car. The father and daughter wait for the car door to slide open. The camera focuses on the mother holding her baby and then changes to show the father buckling the girl into her car seat. This implies it can be a car safety advertisement for busy families.

0:21-0:24

The lens focuses on the father buckling his child into the car seat. This provides emphasis on car safety and the importance of wearing seatbelts. The little girl then spills popcorn everywhere. The camera then focuses on the mother buckling the baby into the car seat. This again further emphasizes the seatbelts and how they can protect children from accidents. The ad logo then appears as the commercial ends.

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