Visual Rhetoric – Lunaduna

0:00 – 0:03

The video starts with a family holding lots of baby stuff. The mother is holding a young toddler, while her face seems happy. The father has a bunch of toys in his hands, and another child is right behind him. It seems to me this family is rushing out of the house to go somewhere.
The shot is viewed from a lower perspective, but not on the ground.

0:04 – 0:09

The video continues as the parents struggle to hold all of the supplies. The child begins to tug on one of the toys in their father’s arm, begging him to hurry up. The mother begins to have a worried look on her face, as she tries to fix the toddler in her arms.

0:09 – 0:14

The struggle continues as the parents try to gather all the toys and their children to the car. We get a glance at one of the children’s faces and they seem very excited. Their mouth is opened wide as they run to the car.

0:14 – 0:21

The mother places her drink on the top of the car, at the same time the father begins to place all of the supplies inside. The children rush in the car and the father begins to buckle them in.

0:21 – 0:26

The next scene shows the child in the car seat tossing food in the air with a smile on their face. All while the father is desperately trying to buckle them in. The mother on the other side of the car buckles in the other child. After those moments, the screen turns blue and the logo for the NHTSA appears. It is a car commercial about the safety of your children. The whole video depicts that even in the crazy moments in life, the car seats will protect your family whenever you need them.

About Lunaduna

Just a cat who can type
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